Hiking on a newly discovered forest or park, you will surely have a hard time navigating through the woods and rocky ground as there is still no trail to follow and no signs to point you to the right direction. This is how it is for a website that has not used Search Engine Optimisation (SEO) and has not used the magic of keywords for their website. Users will have difficulty getting to your site as there are no trails leading up to it.
Compare this to hiking on a fairly known park or mountain ridge where there is an established trail and there are visible signs. This setup makes it easier for hikers to traverse and reach their destination. This can be likened to a website using keywords to guide searchers into landing on any of their pages.
Keywords are an important tool that will lead searchers to your website. Without it your website is invisible and unreachable to your audience. In SEO, it is important to use keywords and make sure they are placed in strategic places. These are the places where your keywords need to be:
1. Title Tag
These are the words on the top most part of the browser window. This is located right above the URL. This is also the title that shows up on the search engine results page (SERP). This is considered as the most important place where you can put your keywords. You have to make sure each of the pages of your website has a unique title tag so they won’t compete with each other. And don’t forget to put the name of your company at the end of the title tag.
2. Description Tag
When you look at the sites listed on SERPs, there are brief descriptions for each one. This is called the description tag and this is also an essential part where you can place your keyword. You can place your keyword once on the description tag and make sure it’s under 150 characters or else it will be shortened with ellipses when it appears on SERPs. The main purpose of the description tag is to give users an idea on what they will find on the page they will be viewing so make sure you write your description with this in mind.
Each page has a different URL. Make sure to make use of this and place your keyword in the URL. Make sure to keep it simple and readable to guide users on what page they will be viewing. Also remember to use hyphens to separate the words and don’t use any special characters as it might cut the URL.
Headlines summarise a page’s content. This is also a good place to put your keywords. Make sure you use it only when needed and where it makes sense. Avoid using too much headline just to stuff keywords with.
A page’s content should contain at least 300 words and you can place two to three keywords here. The most important thing to remember is to be natural in writing your content and don’t make putting keywords the main focus. Relevance to the website and quality of the content is more important than keyword density. Never add more keywords for the sake of SEO especially if it’s already sacrificing the quality of the content.
6. Image Name, Alt Attribute
An image may be the last thing on your mind to put your keywords, but this is actually a good place to do just that. You can use keywords for the photo caption and the name of the image. It can also be used for the alt attribute. The key to doing this is to write what you would want the user to know if the image doesn’t load. Make sure it makes sense and does not exist just to accommodate your keywords.
They say the formula for an effective keyword usage is the right keyword plus the right keyword placement. Just like at a park, open plains, or rainforest, trails and signs positioned in the right places will make it easy for hikers and travellers reach their journey’s end. They can easily find the beautiful spot they’ve been looking for to admire the magnificent view and enjoy the fruit of their long walk.
Even if your website was professionally done and creatively made by a web designer, if it’s invisible to your audience it’s not that effective. A company or SEO expert using the right keywords and placing them in key areas will be like leaving a trail and mounting visible signs for your searchers. It will allow them to easily find your website and your business amongst the vast forest of other websites. With the right keywords and placement, you can attract more users to your website and also give them a great user experience as they find exactly what it was they were looking for.
Debra Wright keeps tabs on all things new in the world of online marketing. Aside from using this information in her current line of work, she seeks to help and inspire others by writing about her newest discoveries. Keep tabs on Debra @debrawrites…